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The Role of Brand Orientation, Market Orientation on Strengthening Internal Brand Equity: Evidences from Banking Sector of Pakistan. Mediterr. J. Soc. Sci. [Internet]. 2014 Sep. 8 [cited 2024 Dec. 27];5(17):83. Available from: https://www.richtmann.org/journal/index.php/mjss/article/view/4414