The Effectiveness of Product Placement in Music Videos: A Study on the Promotion Strategies for Brands and Products to Target the Y Generation in Johannesburg. Mediterr. J. Soc. Sci. [Internet]. 2014 Sep. 3 [cited 2024 Dec. 22];5(20):2095. Available from: https://www.richtmann.org/journal/index.php/mjss/article/view/3956