1.
Antecedents and Outcomes of Brand Management from the Perspective of Resource Based View (RBV) Theory. Mediterr. J. Soc. Sci. [Internet]. 2013 Oct. 1 [cited 2024 Jul. 18];4(10):432. Available from: https://www.richtmann.org/journal/index.php/mjss/article/view/1210