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Effect of Brand Personality Congruence on Brand Loyalty in CCD Outlets – A Structural Equation Modelling Approach. Mediterr. J. Soc. Sci. [Internet]. 2015 Nov. 3 [cited 2024 Dec. 22];6(6 S2):352. Available from: https://www.richtmann.org/journal/index.php/mjss/article/view/8104