“The Role of Brand Orientation, Market Orientation on Strengthening Internal Brand Equity: Evidences from Banking Sector of Pakistan”, Mediterr. J. Soc. Sci., vol. 5, no. 17, p. 83, Sep. 2014, Accessed: Aug. 17, 2024. [Online]. Available: https://www.richtmann.org/journal/index.php/mjss/article/view/4414