The Role of Brand Orientation, Market Orientation on Strengthening Internal Brand Equity: Evidences from Banking Sector of Pakistan. Mediterranean Journal of Social Sciences, [S. l.], v. 5, n. 17, p. 83, 2014. Disponível em: https://www.richtmann.org/journal/index.php/mjss/article/view/4414.. Acesso em: 17 aug. 2024.