Antecedents and Outcomes of Brand Management from the Perspective of Resource Based View (RBV) Theory. Mediterranean Journal of Social Sciences, [S. l.], v. 4, n. 10, p. 432, 2013. Disponível em: https://www.richtmann.org/journal/index.php/mjss/article/view/1210.. Acesso em: 17 apr. 2025.