The Relationship between Quality of Work Life and Customer Relationship Management (CRM) in State Banks of Maragheh City

Abstract

High-quality working environment is known as a basic prerequisite of empowering human resources required organizational system. Understanding the quality of their working as employees of an organization of the working group, in terms of its importance in the operation have been considered. On the other hand productivity in employees' personnel will be a major factor in the success of the organization. If the correlation between quality of work life and the relationship with the customer and ultimately productivity be clear, managers can improve the quality of workplace productivity by providing staff. The population consisted of managers of state banks constitute the province that consists of 100 employees. The sampling method based on random sampling of the population is mentioned. Therefore, this study is performed to investigate the relationship between these two variables together. The overall result is that the quality of work life better, as well as customer relationship management in state banks to be studied further.

DOI: 10.5901/mjss.2016.v7n51p174