Role of Technology Inclined Public Relations in Federal Medical Centre, Jalingo

Abstract

The study is specifically interested in roles of technologized public relations and such influence in the dispensation of medical services in Federal Medical Centre, Jalingo. Findings from the research work related public relations to the customer care unit of firms and implies creative rapport cutting across the intra and inter-systems of the medical facility. The research made use of structured in-depth interview (IDI) as its source of data collection. The excellence theory, as well as the modernization theory provided the framework for the study. Thematic analysis was used in data analysis. It is to this end that ICT and Public Relations were seen as interdependent, bearing so much influence on the dispensation of medical services. Which is obvious in the fact that relationships at all levels, stem from communication which connotes appropriate conveyance of information both in content and process. Finally, conclusions from the study show that the medical centre in Jalingo is yet to fully embrace the advantages of technology, let alone its influence in promoting effective public relations. Hence, medical services tend to suffer and require timely interventions of significant bodies.

DOI: 10.5901/mjss.2016.v7n6p287