Financial Performance and On-Line Reputation: Empirical Evidence from a Random Sample of European Food Industry

Abstract

In this paper we examine the relationship between the financial performance ratios and the online reputation among 60 European enterprises belonging to the “Food industry. After setting a quantitative statistical analysis. this is what emerged: customers are not influenced by financial performance ratios since the statistics are not significant. This confirmed our hypothesis that financial performance and online reputation are two independent and not linked research fields. In conclusion, as we expected, online reputation depends upon values and emotions transmitted by the power as well as the brand.

DOI: 10.5901/mjss.2016.v7n1p105