Alternativeness of Attitudes to Formation of the Marketing Technologies of Construction Business Strategic Development

Abstract

Marketing in a company is one of the main and essential components in its functioning. Marketing in its life activity is oriented to the market processes. For commercial organizations, the composition of tools, techniques and methods of marketing would seem obvious, but its use is provided by individual market strategy of the company. Commercial organizations for the effective use of marketing techniques and tools must have a certain human resources, marketing specialists. However, in the regions there is both a lack of personnel, and the experience of use of marketing in a number of industries. Development of marketing technologies and marketing technologisation is being possible in recent years, it should greatly facilitate the marketing work in the company and contribute to obtaining the desired result. Therefore, the main aim of the work is to provide a variety of approaches to the formation of marketing technologies of business strategic development

DOI: 10.5901/mjss.2016.v7n1p70