Six Steps from Visual Metaphors to Knowledge Transfer

Abstract

The paper presents evidence from research into the problem of knowledge transfer modalities and cognitive powers of the visual metaphor. We aim at developing a reliable method for visual metaphors identification. For this purpose we have employed up-to-date methods for linguistic metaphor identification and conceptual metaphors modelling, which have been modified in compliance with the data specifics. The Procedure has been applied for the extraction of knowledge, transferred via visual metaphors in the World War II propaganda posters by KUKRYNIKSI. The results obtained include visual metaphors and conceptual metaphor models simulated in the process of the six-step visual metaphor analysis, which provide deeper understanding and profound interpretation of the artists’ intention; modification and validation of the methods for visual metaphors identification. In conclusion we discuss the perspectives of using the methods for other types of data.

DOI: 10.5901/mjss.2015.v6n6s5p228