Paradigm Changes in the Logic of Creative Approaches in Media and Political Practice

Abstract

The author of the study focuses on paradigm changes in the logic of creative approaches in media and political practice. The study applies a qualitative level of critical discursive analysis, the method of hermeneutic interpretation, as in the author's opinion it facilitates a selective and thorough approach to investigating the sources of theory. The study defines basic terms including paradigm change, creative approaches, media logic and post-democracy. The author considers them to represent processes, a specific quality and phenomena that have greatly influenced changes in the communications practices in these areas. The author operates on the premise that paradigm changes in the creative principles in media practices are conditioned by a relatively unilateral and schematic interpretation of events, the selection of topics and their classification in the backdrop of news and public relations and on the pages of periodicals according to an inverted hierarchy of importance vis-a-vis the individual events themselves. In addition, the author highlights the particular ways in which topics are processed based on the changing schematics and stereotypes in the work processes of the creators of media content. Based on the conclusions from the analysis and the interpretation of these findings in the broader context, the author sees a direct relationship between the consequences of the paradigm changes in creative approaches in media and practices of the world of politics, which reflect the crisis in media logic and factors conditioning the rise of post-democracy.

DOI: 10.5901/mjss.2015.v6n6s4p404