Preliminary Analysis of Business Learners’ Needs

Abstract

With the increasing aim of matching the objectives of the language course to learners’ requirements, the process of Needs Analysis and Identification (NAI) is believed to be central to the entire discipline of ESP. However, reaching a decision upon the manner and the time to administer and analyse it, is seen as a challenging assignment for syllabus designers including ESP practitioners. This latter is subject to a strategic organisation and conceptual knowledge of the theories of learning, approaches to ESP course design and types of the syllabus. This present investigation is exploratory, descriptive and explanatory in its nature undertaken through a case study of the second-year students in the preparatory school of Economics and Commercial Sciences of Tlemcen, Algeria. It was set out to hopefully examine the ESP teaching situation. Therefore, a Needs Analysis and Identification (NAI) was constructed and administered for the aim of fulfilling their requirements.

DOI: 10.5901/mjss.2015.v6n6p519