Principles of Innovational Startup Selection for E-Platforms Placement

Abstract

This article shows the research results of startup companies’ selection for their further placement on E-platforms for the purpose of attracting investments. The brief analysis of innovation tendency for small enterprises is given in the article. The authors drew up a conclusion that the level of innovation projects realization is not currently reaching the potential possibility. It is related to a number of organizational factors. The authors determined that the key principles of the effective selection and placement of startup companies on E-platforms are the following: comprehension of evaluation (consideration of all the factors defining the investment attraction of startup company); adequate analysis (evaluation conformity of investment attraction of startup company with the features of an operating E-platform); compliance with needs (placement of the admitted startup company on the E-platform according to the category which is interesting for investor). Based on the expert analysis application, a number of factors determining the investment attraction of startup companies are singled out. The factors of regional level are as follows: existence of regional administration support of innovation projects, informational support of innovation activity, social and economic stability, and level of competition in the region. As for the level of industry sector: growth rate of potential of industry sector, efficiency of industry sector output, taxes and tax incentives, capital-intensiveness of output, and monopoly within the sector of industry. The key factors of the company are: efficiency of the resources used, organizational and juridical form of a startup company, marketing capabilities of innovation, technical and scientific potential of the company, financial conditions of the company. Detection methods for a startup company of high level of investment attraction are worked out. The given methods comprise a complex of analytical actions. They are: preparatory stage - selection of companies and innovation projects being expertized; main stage – fixing weighting coefficient for evaluation criteria applied for the level of investment attraction of a startup company; final stage – individual expert results processing.

DOI: 10.5901/mjss.2015.v6n6p201