Concept of Creation of E-Platforms as Part of Support for Small Innovational Business

Abstract

The article substantiates the necessity of creating effective elements of innovational infrastructure – electronic Internet resources, including formation of main provisions, organizational principles, and system of measures for increasing accessibility of capital for beginning entrepreneurs, growth of investment activity of organizations, and inflow of investments into the spheres of business activities. The article studies the principles of creation of E-resource – investment and innovational E-platform for cooperation of small innovational business and investors; principle of demonopolization of investors; principle of startups’ competition; principle of cooperation; principle of free choice of terms of provision of investment service and its forms for startups; principles of reliability and guarantees for startups for protecting their interests; principle of publicity allows members of platform to solve the issue of partners selection; principle of distinction of functions of experts and investors; principle of competence and professionalism of experts. Algorithms of creation, functioning, and management of E-platform are formed, and necessity for material, labor, and financial resources is substantiated. It is proved that effectiveness of creation of E-platform directly depends on the level of cooperation of startups and investors, organizational and legal form of creation of E-platform and its provision with material, labor, and financial resources, complex of marketing, and measures for popularization of E-resource. The forecasts of functioning of E-resource are built which reflect the income of electronic Internet platform, expected due to present demand for similar services in the market of investments and innovations.

DOI: 10.5901/mjss.2015.v6n6p57