The Effect of Two Aspects-Quality Products and Consumers Psychology - Toward the Purchase Decisions of Samsung Mobile Phone

Abstract

This research is written to prove the effect of product quality and the consumer psychology as a moderating variable of Samsung gt-i8262 cores purchase decisions on residing within the RW10 Pondok cabe ilir Pamulang, with 100 samples. Sempel determination techniques use purposive sampling method. This study hypothesis there is positive and significant impact on product quality and consumer psychology on purchase decision- of-core mobile phone Samsung gt-I8262.Data analysis method used is moderate. Regression analysis method was used to determine the effect of independent variables relationship: product quality and psychological consumer and the dependent variable, core mobile Samsung gt-I8262 purchasing decisions .

DOI: 10.5901/mjss.2015.v6n5s5p203