Alternative Tourism in the Belitung Island with the Blue Tourism Concepts as the Effort to Achieve the Quality of Life, Quality of Opportunity and Quality of Experience

Abstract

All the natural maritime resources at Belitung Island is a major potential in tourism development. However, the concept of mass tourism which has been applied so far is not optimal to tourism development so it’s not creating the competitiveness to attract the tourist. Therefore,that should be more effort so that the available resources are able to have competitiveness in attracting tourists visit. Blue tourism concept is a concept that emphasizes the beauty of the beach, the sea and the ecosystem that are expected to create opportunities for tourism and the subsequent impact on increasing the number of tourist’s visit. The main purpose of this research is to provide a concept of blue-based tourism management tourism. Through a descriptive study using primary data through observation and interviews to the community, local government, tourists and also using SWOT analysis (Strength, Weakness, Opportunity, Threat), and GAP analysis has resulted a model of tourism development which is able to provide quality of life, quality of opportunity and quality of experience.

DOI: 10.5901/mjss.2015.v6n5s5p46