Attitude as a Mediator between Cognitive Dissonance and Intention to Repurchase a Product

Abstract

The aim of this research is to test the mediation role of attitude toward purchasing electronic goods between cognitive dissonance and intention to repurchase the electronic goods in the future. The respondents are the buyers of various electronic goods in several shopping malls in Jakarta and surrounding areas. Using structural equation modeling with LISREL 8.80 software, partial mediation role of attitude is empirically confirmed between cognitive dissonance and intention to repurchase. Recommendations are presented at the end of the research.

DOI: 10.5901/mjss.2015.v6n5s2p133