Problems and Prospects of Internet Marketing in Russia

Abstract

Transformation into information community and total expansion of Internet caused appearance of new sphere of marketing activity “digital marketing” and “Internet-marketing”. Forming of new concept of management gives modern instruments, allowing provide successful actions at the market, achieve maximal close contact between different organizations and the target customer at mutual minimization of costs due to use of Internet-media. In the article there are highlighted peculiarities, advantages and restrictions of using Internet-marketing.

DOI: 10.5901/mjss.2015.v6n5p322