The Importance of Multimedia and Interactive Content for Increasing Tourist Attractiveness of the TerritoryThe Importance of Multimedia and Interactive Content for Increasing Tourist Attractiveness of the Territory

Abstract

The main trend of tourism development is the development of applications for mobile phones, 20% of them is applications in the field of tourism. A relatively new trend in the market applications for travelers are audio guides - convenient option for independent exploring the city attractions. Existing on the market mobile applications have flaws. But compared with their traditional rivals mobile audio guides have several advantages. Unlike paper guidebooks you can listen audio guides and seeing the sights with pleasure, with full freedom of movement. The Russian market of mobile audio guides are not very saturated. But the main trend that is the people are more interested in a quality product. Belgorod Literary Museum first began providing audio tours using mobile applications in the Belgorod region. Many citizens and guests celebrate the historic attraction of Belgorod thanks to the project «Open air museum». Mobile applications are a tool for tourism development and investment attraction.

DOI: 10.5901/mjss.2015.v6n4s1p561