Resource-Based Approach in Creating Competitive Advantages for Public Schools of Economics

Abstract

Public economics-oriented universities in the Czech Republic are currently facing a shortage of students and fierce competition. This paper deals with approaches to creating competitive advantages in this respect. The aim of the presented research is to verify the importance of each category of resources to build competitive advantage at public universities. Specifically, the paper discusses three basic approaches: external approach, resource-based approach, and innovation-based approach. The paper presents results of a survey that focused on evaluating the importance of individual resource groups. The realized research confirmed the generally accepted fact that human resources and other intangible resources are the most important resources for competitive advantage creation. In particular, the quality of teachers, their level of expertise as well as their access to students appears to be a crucial factor. Further, it contains a statistical evaluation of differences between views of students on the importance of individual resources in relation to their satisfaction.

DOI: 10.5901/mjss.2015.v6n4p13