Analyzing Environmental of the Rural Women Cooperatives and their Share in the Agricultural Production in Tehran Province through SWOT Method

Abstract

The present study aimed to analyze the environmental of the rural Women cooperatives and their share in the agricultural production in Tehran province through SWOT method. The applied research method was descriptive – correlational. The population of the study was 7 units of rural women's cooperatives in Tehran province. Furthermore, the sampling procedure used in this research study was satisfied random sampling (n=1631). The used questionnaire was distributed among the rural women cooperatives in Tehran Province in two levels of managers and staff members. The results of S.W.O.T revealed that the most appropriate adaptive strategy was to develop the opportunity and possibility for staff members to educate in different levels; the most appropriate offensive strategy was to employ skillful human sources; the most appropriate defensive strategy was to increase the motivation of staff members in the way of attracting their partnership in related activities nor control activities; and the most appropriate contingency strategy was to decrease the number of staff members through new technologies. These strategies might play the core role in increasing revenue and the share in the agricultural production at rural women cooperatives in Tehran province.

DOI: 10.5901/mjss.2015.v6n3s2p518