Strategic Management Role on Contemporary Emerging Market – The Female Economy

Abstract

Economic power of women in today’s is surging solidly whereas creating positive climate on businesses worldwide. Business people make long term plans and tend having bright vision about the future, commonly they look closely about market trends, it’s movement and positive changes. Literally, they are pretty aware of female purchasing power, hence, they identify the opportunity of newly emerged market- the females market towards which market responding wisely to their demands and request is prerequisite for survivor. Doing so, strategic management is the best decision being applied getting good chunk of this market that provides high return for every single investment done. Since female make almost half global population converting into the money meaning they make almost 85% of all purchases made in the world. Taking this fact into account, businesses must make a leap ahead reaching this market and women as main actor in it. Additionally, women are ongoing growing working force, academically and highly educated, in some occasions are better paid than men, have own money for personal and family spending, and unstoppably search for life and work balance achievement. Aforementioned facts strengthens consciousness to whom businesses should focus their managerial and business strategy - straight forward the new market having known that the global biggest market – female market, is everywhere around us. Every strategic movement of businesses having females on focus must move swiftly and prepare business operation upon high and firm demands that in return make businesses more lucrative and give strength for further succeeding. Strategic management consists of actions and organizations to create sustain and highly competitive advantage for businesses, pursuing contemporary trends is an operation engagement and venture that facilitate seizing share into the arising market powered by women.

DOI: 10.5901/mjss.2015.v6n3p156