The Evaluation of the Cultural Risk in the Small and Medium Albanian Enterprises: A Case Study – SMEs in the Gjirokastra Region

Abstract

The SMEs are the engine of the economic development of a country. This is true also in the case of the economic development of Albania. We should also show care when we talk about the identification, evaluation and the way they cope with different risks they encounter every day. In our article we will try to evaluate the cultural risk of the Albanian SMEs. For our article we polled several Gjirokastra-based SMEs. The data gathered were processsed through the SPSS Statistics version 21 using Logistic Regression, to determine the degree of influence of the factors of cultural risk. At the end of our article we come to the conclusion that although cultural risk is a new and little known notion to the Albanian SMEs, it certainly influences their activity. For this reason, SMEs should pay great attention to the cultural risk and its elements, so as to keep it under control since it cannot be eliminated.

DOI: 10.5901/mjss.2015.v6n2p133