Regional and International Market - Adventure or Possibility to Develop Faster

Abstract

Albania is now facing international competition since the officially establishment of the market economy, based on the free competition and economic diversity in every sector. It lived a rapid opening toward international market on the very early stage of this new era and the establishment of democracy model of state. The huge differences in development, education, perception and experience induced rapidly a system of market exchange deeply in favor of imports in front of exports. Even several steps, important ones, done on the improvement of the balance projecting and designing a market development law reform, as well as policies fostering domestic market development and the stimulation of exports versus imports, still our economy lacks a lot in this matter. Most of the policies and steps done to this issue aimed at the protectionist actions through tax barriers in order to preserve, not to develop the actual inherited economy, or that very decadent installed industry lacking considerably innovation and advanced technology. The accession to WTO, the several multilateral agreements, regional and international, Albania signed and participates, as well as the bilateral agreement with EU on the free trade for the genuine products and the signature of SAA and the process of EU integration, made it impossible that Albania could face international market exchanges with that very latent philosophy and approach on development of the very first years of market economy, and the situation on imports and exports has deepen the advantage of the first versus the second. At this stage, the question stands rather we could be part of this market being leader in innovation and technology, or instead, internationalizing our brands and products increasing quality, respecting international standards on this regard and emphasizing their Albanian origin as a new gusto and another possibility in the international market for the costumer, considering international channels of marketing cost reduction too? So, principally the question stands if we can and how to develop an economic model producing products and services fitting international and regional market standards in quality and consumption, as well as easily identifiable to the international customer?

DOI: 10.5901/mjss.2014.v5n27p1774