Guidelines to Development Wellness Tourism in Roi-Kaen-San-Sin Cluster, Thailand

Abstract

The aim of this study is to investigate tourists’ opinions on wellness tourism in Roi-Kaen-San-Sin cluster, Thailand and guidelines to develop wellness tourism in Roi-Kaen-San-Sin cluster, Thailand. Mix method was applied to ensure the research objective. Quantitate data collection is from questionaire of 400 tourists and qualitative data is collected from focus group discussion. The results showed that on overall, tourists’ opinions on wellness tourism in Roi-Kaen-San-Sin cluster is at a high level in which attraction, attitude and accommodation are at the highest level while activities and advertising are at the high level and accessibility, amenities and advertising are all at a moderate. The guidelines to develop wellness tourism in Roi-Kaen-San-Sin cluster is comprised 1) improving facilitates for tourists 2) promoting wellness tourism through advertising activities 3) publish map direction of wellness destination in Roi-Kaen-San-Sin cluster and 4) diversity wellness activities for tourists.

DOI: 10.5901/mjss.2014.v5n23p214