Corporate Entrepreneurship with Innovation in Mind in one University of Technology in South Africa

Abstract

This qualitative study investigates corporate entrepreneurship because the researchers believe that it stimulates innovation and encourages calculated risk taking throughout its operations. The researchers collected qualitative data through semi-structured interviews with document exploitation and observations were used to collect the data from multiple sources in this qualitative study. To be able to develop a logical argument, One University of Technology (UoT) will be discussed first, then concepts like corporate entrepreneurship will first be discussed and this discussion will be followed by an interrogation of innovation, sustainability, efficiency and effectiveness. Managerial implications of the findings are discussed and limitations and future research directions are indicated.

DOI: 10.5901/mjss.2014.v5n23p20