Investigation of Link between Customer Satisfaction and Customers Price Sensitivity

Abstract

The present research to investigation of the link between customer Satisfaction and customer’s price sensitivity of the wear store’s. customer Satisfaction is divided to economic satisfaction and social.. The main objective of the research is investigation of the link between customer Satisfaction and customer’s price sensitivity. To gather information two ways are used?library studies for explaining the existed theoretic literature and a questionnaire for measuring the research variable’s. The population includes the customers who has been shopped the wear store’s in kermanshah. Multiple–stage cluster sampling method used. A Total of 450 Questionnaires was distributed that 385 responses of them were usable for data analysis. Data were analyzed using the structural equation modeling (SEM) technique. Research finding’s says that economic satisfaction and social satisfaction has inverse relationship with price sensitivity. Both. Customer satisfaction has inverse relationship with price sensitivity.

DOI: 10.5901/mjss.2014.v5n20p3098