The Use of Posters in Disseminating HIV/AIDS Awareness Information within Higher Education Institutions

Abstract

HIV/AIDS continues to destroy individuals and communities within Africa. The need to explore creative forms of awareness information dissemination remains necessary. Posters continue to present a cheap alternative to expensive mass media campaigns. However, the effectiveness of posters in disseminating HIV/AIDS awareness information is difficult to ascertain. Designers of posters aim for visual appeal, with the intention that the posters attract the attention of target audience. Studies on how often posters are being noticed at universities, has not been undertaken. Studies have been undertaken to determine the use of posters within waiting rooms and emergency centres however, these environments allow for time to peruse unlike university corridors. This paper examines the visibility of posters at a university in order to determine the effectiveness of the use of posters in disseminating HIV/AIDS awareness information.

DOI: 10.5901/mjss.2014.v5n20p739