Antecedents of Business Students Perception on Business Social Responsibility (BSR): A Comparative Study of Bayero University Kano (Nigeria) and University Utara Malaysia (UUM)

Abstract

This study identifies and compares the antecedent of business student’s perception on business social responsibility among Nigerian and Malaysian students. Part of its objectives is to examine the perception of business students in terms of importance of business social responsibility as compare to profitability, and effectiveness of social responsibility in long-term and short-term, the study review literature on the perception of business students on BSR. The factors in this study was measured using 7- point scale ranging from 1 strongly disagree to 7 strongly agree, Three hundred and fifty copies of questionnaires were administered to target the respondents from Nigeria and Malaysia. This is because UUM is the largest management university in Malaysia; likewise BUK is also the largest university in Nigeria. Two hundred and twenty copies of the questionnaire were completed and returned, 112 from students in Nigeria and 108 from Malaysian students, representing 64%, 62% of half of total questionnaire respectively. Giving a total responses rate of 63%. The study uses linear regression, data were screened and outlier detected using Mahalonobis process. the finding reveals that there is a significant relationship between the important of social responsibility as compared to profitability in both students Nigeria and Malaysia, also the study found significant relationship between effective social responsibility and long & short term success in both the two countries, but it was found that there is no significant relation with effective social responsibility and long term success on the part of Nigerian students, the recommendation and implications of finding were also discussed.

DOI: 10.5901/mjss.2014.v5n20p607