Sociological Analysis of the Relation Between the Uses of Virtual Social Networks and Life Style of the Young (Case Study of Facebook and the Young of Isfahan)

Abstract

Today the societies have sure changed through communication advancement and have made lots of changes in culture and daily lives of people. It can be said that new media Have impact on the life styles and general tastes of people. It seems that the growth of The number of internet users and internet social networks has created a new life style Among the young called “virtual life style” this life style integrated with virtual social Networks influence all daily activities. The purpose of the present research is analysis of Changes in the life style of the young created by introduction and popularity of virtual Social networks. the present study was conducted through survey, available and Voluntary sampling and online researcher-made questionnaire. Statistical population of the study consisted of all face book users in Isfahan. The results of the study suggest that there is difference between life style of the people who are members in face book and people who are not .it should be said shopping pattern and cultural consumption of the people differ according to their membership or non-membership however, nutrition pattern and body management have no relation With membership in face boo. The duration of connection of face book has greatly affected nutrition pattern.

DOI: 10.5901/mjss.2013.v4n6p469