The Opportunities for Resolve the Certification Problem for E-Commerce Application in Albania

Abstract

The purpose of this paper is to study the ways in which can be made possible certification of virtual pages created by Albanian companies in order to realize electronic commerce. The main reason for this certification is to be increased the trust level of buyers’ participants in virtual trade model. Foreign studies show that the security of virtual buyers is an important factor in the success of electronic commerce. Based on the conclusions of these studies, for businesses that tend to apply electronic commerce by Albania in this paper we presented three possible options of certification for resolving the current problem of this model trade: - Certification from international organizations specialized in trust services. - Selling products into space purchased in virtual shops of certified companies. - Use of personal privacy agreement. To provide conclusions based on buyers perceptions regarding to the level of trust offered by each alternative, in this paper I will also realize a questionnaire addressed to the Albanian virtual buyers. Taking in consideration their perceptions we will realized one analyze through the use of statistical methods. This analyze will help me to draw the conclusions of this study. In order to provide more clear conclusions in this research, I will study only the certification of electronic commerce for increasing trust and will not been included in paper other factors that may affect the success of a virtual model of trade.

DOI: 10.5901/mjss.2014.v5n10p696