A Study of Mobile Banking Adoption among University Students Using an Extended TAM

Abstract

The increased use of mobile technology makes mobile banking services more engaging to explore among students who are becoming more technically knowledgeable. The aim of this paper is to investigate the factors that influence the adoption of mobile banking (m-banking) services by students. A quantitative approach was followed making use of questionnaires for the collection of data. The theoretical framework for this study was based on an extension of Technology Acceptance Model (TAM) TAM for mobile services to explore the factors that influence IT students’ adoption of m-banking. The constructs of TAM for mobile services used were Perceived Ease of Use (PEOU), Perceived Value (PV), Trust (T), Intention to Use (IU), Perceived Ease of adoption (PEOA) and Usage Behaviour (UB). Using multiple regression analysis, the results suggest that overall, the independent variables, trust, perceived value, perceived ease of use and social influence may account for 42% of the explanatory power for the dependent variable, intention to use m-banking. In addition, the results have shown some strong predictors (perceived value and trust) that influence students’ intention to use m-banking, suggesting that IT students do indeed consider adopting m-banking. The students also have some form of trust as shown by their continued usage of m-banking facilities. Attitudes of students towards m-banking are positive which motivates them to adopt or continue using m-banking. The paper provides an understanding about the dynamics between the factors that influence students to adopt mobile banking.

DOI: 10.5901/mjss.2014.v5n7p451