The Perception of Small and Micro Enterprises in the City of Durban Central Business District (CBD) (Kwazulu- Natal) (KZN) towards Financial Planning

Mary Mutanda; Marie De Beer; Graham Trevor Myers

Authors

Mary Mutanda Department of Entrepreneurial Studies and Management, Faculty of Management Sciences, Durban University of Technology, Durban, South Africa
Marie De Beer Department of Entrepreneurial Studies and Management, Faculty of Management Sciences, Durban University of Technology, Durban, South Africa
Graham Trevor Myers Department of Auditing and Taxation, Faculty of Accounting and Informatics, Durban University of Technology, Durban, South Africa

Abstract

Poverty reduction and employment creation are some of the top United Nations Millennium Development goals. This can best be achieved through increasing employers. Many small and micro businesses are started every year but fail in their infancy due to lack of financial planning knowledge hence the purpose of this study which was to investigate and evaluate the perception of small and micro enterprises towards financial planning. This was a quantitative research method and a structured questionnaire was used to gather data. The research was carried out in Durban, South Africa and the results revealed that most of the small and micro enterprises do not understand what financial planning is, hence their inability to plan and manage their finances accordingly. Those who got advice from financial experts implemented it but in accordance with their particular businesses. It can be concluded that small and micro enterprises owner-managers in the Durban CBD working on their own or with the assistance of their accountants need to develop their financial planning knowledge skills if they are to succeed, grow and reap business benefits from the financial information they record.

DOI: 10.5901/mjss.2014.v5n6p153