Corporate Social Responsibility - The View of Human Resources

Abstract

Purpose: This research aims to examine the action taken by businesses - in the context of morality - to overcome the crisis. Main questions arisen: Is there any particular ethics in business? Is this ethics different from the established social standards? Are they moral the measures of layoffs or wage cuts or flexible working conditions to save the business and maintain certain jobs? Further, is it moral the decision to relocate the company to another country with cheaper labour? Design / methodology / approach: Empirical data were collected by using secondary and primary data sources. The research is based: (i) on the study of written documents, (ii) on the use of the historical method to link the evolution of CSR with contemporary reality and (iii) on the research process. Findings: The CSR helps to improve the attitudes of employees, flexibility and mobility of workers. In this context, many companies, especially multinationals, have developed initiatives to support the family, women, facilitating the balancing of work and family commitments and supporting children and the elderly. Research limitations / implications: The study contains several shortcomings. The respondents, for example, had difficulties in completing the questionnaire (a number of the respondents did not believe in its confidentiality as well as did not pay the required attention to its completion). Practical implications: The findings are particularly important and any utilization would contribute substantially to study issues relating to the strategic planning of CSR.

DOI: 10.5901/mjss.2014.v5n4p11