Perceived Success of Entrepreneurs in the Vaal Region of South Africa with Special Reference to Fashion Entrepreneurs

Abstract

The aim of this study is to investigate the perceived success of fashion entrepreneurs in the Vaal region of South Africa. With the advent of democracy in South Africa since 1994 and the ascendency to political power of the African National Congress (ANC), many transformations in the socio-political and economic spheres have taken place with a view to addressing the imbalances of the past inherited from the segregationist regime of the National Party (NP). Furthermore, the transformation agenda in the country has been directed at addressing issues of quality of life for all, equity in terms of education as well as access to health services, poverty eradication and unemployment. Consequently, with the intention of eradicating unemployment, a number of initiatives have been implemented. The research design for the study was a quantitative method of investigation, using a descriptive exploratory questionnaire to find information on the success of fashion entrepreneurs. The study found that most of the fashion entrepreneurs gained their sewing skills at universities (30.4 percent) while others learnt from their parents (21.6 percent). Some of the fashion entrepreneurs started their businesses only after completing a fashion course.

DOI: 10.5901/mjss.2014.v5n1p225