The Impact of Product Quality on Perceived Value, Trust and Students’ Intention to Purchase Electronic Gadgets

Abstract

Increasing attention on the role played by product quality on desirable customer behavioural outcomes has been empirically examined over the past decades. Nevertheless, there are significant issues yet to be addressed and resolved, one of which relates to the influences of the quality of electronic gadgets on students’ perceived value, trust and their intention to purchase. In view of this research gap, five posited hypotheses are empirically tested using a sample of 151 in South Africa. The results supports all the posited hypotheses except hypothesis four which although positive as postulated, is insignificant. Managerial implications of the findings are discussed and limitations and future research directions are indicated.

DOI: 10.5901/mjss.2013.v4n14p463