An Investigation of Online Gaming Constraints and Continuance Intention in South Africa: A Student Perspective

Abstract

While it is largely agreed that online gaming business is on the growth path in South Africa, there is a dearth of researches related online gaming industry. In particular, it is not known to what extent or which online gaming constraints negatively affect consumer online gaming continuance intention. This study seeks to fill this void by attempting to make a rigorous empirical examination of the direct relationship between the six identified online gaming constraints (social, time, financial, psychological, performance and physical constraints) and online gaming continuance intention. Using a data set of 352 collected from university students in South Africa, the five posited hypotheses were supported. All the six online gaming constraints negatively affected the students’ online gaming continuance intention with varying levels in a significant way. Managerial implications of the findings are discussed and limitations and future research directions are provided too.

DOI: 10.5901/mjss.2013.v4n14p287