A Study of the Poverty Alleviation Communication Practices of the German Agro Action in Gokwe South Rural District of Zimbabwe

Abstract

The study examined communication practices by Deutsche Weltihungerhilfe German Agro Action (GAA) in its poverty alleviation programmes in Gokwe South Rural District. The research identified the modes of communication and the languages used by GAA in its poverty alleviation programmes. The study was also interested in the messages communicated by GAA to the community. Both quantitative and qualitative methodologies were applied to assess the communication practices of GAA. The findings of the study revealed that the organisation used mainly the indigenous modes of communication. Modern modes of communication were used but to a lesser extent. The study also uncovered the challenges which inhibited the optimum usage of the communication modes for development purposes in the district. These include political and infrastructural challenges.

DOI: 10.5901/mjss.2013.v4n13p581