Digital Skills Required for the Sustainability of  Small-Scale Businesses in Nigeria

Margaret U.  Chukwurah; Anthony Okon  Ben; Cletus  Akpo Atah; F. Aduma  Wonah; I. M.  Idike; Maria Ohobu  Ingwe

doi:10.36941/mjss-2023-0037

Authors

Margaret U. Chukwurah Department of Curriculum and Teaching, University of Calabar, Nigeria
Anthony Okon Ben Department of Religious and Cultural Studies, University of Calabar, Nigeria
Cletus Akpo Atah Department of Vocational Education, University of Calabar, Nigeria
F. Aduma Wonah Department of Educational Management, University of Calabar, Calabar, Nigeria
I. M. Idike Department of Business Education, Ebonyi State University, Abakaliki, Nigeria
Maria Ohobu Ingwe Department of Vocational Education, University of Calabar, Nigeria

DOI:

https://doi.org/10.36941/mjss-2023-0037

Keywords:

Digital skills, Required, Sustainability, Small-scale and Businesses

Abstract

The study examines the digital skills required for the sustainability of small-scale businesses in Nigeria. To accomplish the goal of the study, two research questions and corresponding null hypotheses were developed to direct the investigation. Data were gathered using a researcher-designed instrument called the "Digital Skills Required for the Sustainability of Small-Scale Business Questionnaire (DSRSSSBQ)”. A survey research strategy was chosen for the study. Thirty-five (35) registered small businesses in total provided feedback on the instrument. The study's statistical methods included descriptive statistics and an independent t-test. The results of this study showed that the sustainability of small businesses in Nigeria greatly depends on having the necessary content marketing skills (CMS) and mobile phone marketing skills (MPMS). According to the research, among other recommendations, it was advised that owners of small enterprises adopt the use of digital marketing skills to improve the sustainability of their business’s operations, particularly in the 21st century's electronic age.

Received: 27 August 2023 / Accepted: 2 October 2023 / Published: 5 November 2023