What Has Leadership Style Got to do with a University’s Corporate Reputation? Some Empirical Evidence from Malaysian Higher Education Industry

Ahmed Lawal  Gusau; Khor Mi  Nee; Adamkolo Mohammed  Ibrahim

doi:10.36941/mjss-2023-0030

Authors

Ahmed Lawal Gusau Senior Instructor, Department of Mass Communication, Abdu Gusau Polytechnic, Talata Mafara, Zamfara State, Nigeria
Khor Mi Nee Proprietor, The Easyway Academy (Sendrian Berhad), Kuala Lumpur, Malaysia
Adamkolo Mohammed Ibrahim Lecturer, Department of Mass Communication, University of Maiduguri, Maiduguri, Borno State, Nigeria; Doctoral candidate, Department of Mass Communication, Bayero University, Kano, Nigeria *Corresponding Author

DOI:

https://doi.org/10.36941/mjss-2023-0030

Keywords:

corporate communication, leadership style, reputation, higher education institutions, organisations

Abstract

This paper examines the correlation between leadership quality and organisational reputation using the RepTrak model in the context of Infrastructure University Kuala Lumpur (IUKL), Malaysia. A simple random sampling technique was employed to select 331 international students from IUKL, who completed a 21-item questionnaire. Data was analysed using SPSS version 23 and positive, moderate correlation (Person’s p = 0.00, r = 0.43) was found between leadership and reputation. The findings of this research will not only contribute to the existing literature on leadership and reputation management but also offer practical implications for leaders and administrators in higher education institutions.

Received: 30 July 2023 / Accepted: 26 August 2023 / Published: 5 September 2023