Strategy for Developing a Body of Knowledge on Graduate Entrepreneurship

Abstract

The objectives were 1) to create strategy for developing a body of knowledge on graduate entrepreneurship and 2) to
experiment strategies for developing a body of knowledge on graduate entrepreneurship. Qualitative research and quantitative
research approaches were used. Data collection and analysis were done with In-Depth interview and focus group discussion
for qualitative research. The experiment group composed of 60 students from Kamphaeng Phet Rajabhat University Maesot
and was selected with Purposive Sampling Technique. The strategic for developing a body of knowledge on graduate
entrepreneurship was composed of 3 system units as the followings.1. Changing attitudes 2. Organizing activities 3.
Developing a sustainability. The experimental results of the 60 students showed that their post-test attitude mean score with
4.33 , was higher than their pre-test attitude mean score with 3.03. In addition, 83.33 percents of the students gained a better
understanding on how to write a business plan, and they were able to real practice by setting up their own. The overall
outcome of the strategy for developing a body of knowledge on graduate entrepreneurship was at good level. Those trained
students had increased knowledge and ability of entrepreneurship than untrained with statistical significance at 0.0001. There
were 56 students who can use body of knowledge on graduate entrepreneurship 60 students, 93.33 percents. Moreover, they
have applied what they have learned into their real life. These outcomes have led us to believe that the students will be able to
continue developing and improving themselves to be well-mannered entrepreneurs.