Ethnic Personality of Community in the World Heritage Areas of Sukhothai and Angkor Wat

Abstract

The research design was mixed methods of quantitative and qualitative approaches. The research design for
qualitative research was In-Dept Interview with structural form with 100 peoples comprised 50 Thais, 50 Khmers and quantitative
research was survey research with 500 peoples of Thaipuan Ethnic Group who lived in Sukhothai World Heritage Site. The
content from qualitative research was analyzed to construct the items for quantitative research. Factor analysis was used for
determination the component factors of the desirable personality the Thaipuan Ethnic Group in Sukhothai World Heritage Sites.
The objectives of this research were to study desirable personality of the Thaipuan Ethnic Group communities at Sukhothai
World Heritage Sites in Thailand and to analyze component factor of desirable personality of the Thaipuan Ethnic Group
community at Sukhothai World Heritage Sites in Thailand. The finding illustrated that there were 80 items were constructed from
content analysis of In-Depth Interview and there were 6 components comprising 1) Honesty, patience and dedication are
personality of the people in the world heritage sites, 2) Sources meditation practice, moral, and giving would be go along with
world heritage sites, 3) Experience of building and biological knowledge of the ancestors should be inherited from generation to
generation continuously, 4) Creator of the world heritage is the king who practices dharma would be a representative of the
personality for his people, 5) Traditional craft literacy is educational mechanism for teaching integrity, 6) World heritage reflects
sufficient agriculture as remind the patience and kindness.