Prediction and Reduction of Prejudice, a New Standard for the Profession of Psychologist

Abstract

The standard of the profession of psychologist is moving towards a clear objective: the role of psychologists should be put in
the function of upgrading the quality of people’s life in individual and social context. To upgrade the quality of life psychologists have to
give directions how to reduce prejudices which have been formed during the new urban and sub urban developments. (Dovidio, 1994).
This article will explain why the psychologists are investing big efforts in the methodology related with the identification of the causes of
prejudice. However result of the recent studies underline the fact that psychological instruments often do not always reach to predict
human behavior. On the other hand before accepting that intergroup prejudices is an integral part of human psyche created by the
norms and cultural values, should carefully examine the effectiveness of institutional norms and values nurtured by psychological
services. This psychological "anti-virus" will serve to control the intergroup prejudice. Also, the article emphasizes the role of
psychological techniques in the reduction of intergroup prejudices.