Butchers Willingness to Pay for Packed Lamb Meat: Case of Tirana Butcher Shops

Authors

  • Etleva Muca (Dashi) Agriculture University of Tirana, Faculty of Economy and Agribusiness
  • Ledia Thoma Agriculture University of Tirana, Faculty of Economy and Agribusiness
  • Ana Kapaj Agriculture University of Tirana, Faculty of Economy and Agribusiness
  • Fatmir Guri Agriculture University of Tirana, Faculty of Economy and Agribusiness

Abstract

This paper evaluates willingness to keep and willingness to pay (WTP) of butcher shops in Tirana city for standardized, certificated and packed lamb meat obtained from well-known regions of Albania. Survey results show that butchers have a low degree of knowledge of the issue, and as consequence they are not ready to pay a higher price to their suppliers who offer meat with these characteristics. The estimation results are mainly affected by consumer income, information and tradition.

DOI: 10.5901/mjss.2013.v4n9p554

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Published

2013-09-30

Issue

Vol. 4 No. 9 (2013): Special Issue - October 2013

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Butchers Willingness to Pay for Packed Lamb Meat: Case of Tirana Butcher Shops. (2013). Mediterranean Journal of Social Sciences, 4(9), 554. https://www.richtmann.org/journal/index.php/mjss/article/view/1114