The Perspective of Demographic Variables on Dynamic Capabilities in the Context Indonesian Traditional Market Trader

Abstract

This study motivated by the need to understand the determinants of dynamic capabilities in the traditional market traders in the context of the Indonesian traditional market. The purpose of this paper is to examine the relationship of demographic variables such as gender, level of education and experience with the dynamic capabilities of traditional market traders. A survey has a to 400 traders of traditional markets in 16 traditional markets around Bandung, Indonesia. One-way ANOVA is used to test different groups, and previously the reliability and homogeneity of variance. The result of this research that there is no difference of demography (gender, level of education and experience) on the dynamic capabilities of traditional market traders in Bandung. The same is true for each dimension, they are; sensitivity capability, absorption capability, integration capability and innovation capability. Nevertheless, there are several dimensions with different capabilities seen from a gender for absorptive the and innovation capabilities, and experience for sensitivity capabilities.