Quality Assurance in Broadcast Style and Content in Nigeria

Abstract

People’s voices are critical instruments in the development and sustenance of any society.In this era of democracy there is need for quality assurance in broadcast style and content in order to communicate government policies to the people as well as elicit and encourage Nigerians to ensure sustainability on issues such as nation building. To maintain standards in broadcast content and presentation, the language and accent of broadcast programming should reflect and interpret the people’s interests, and make important contributions to the development of the cultural heritage and economy of the society.Quality assurance in broadcast style and content should fulfill social and cultural needs of the people through decent programme offerings that have good taste for public interest. The writer recommends that broadcast producers should uphold editorial values and maintain technical and artistic standards to promote and preserve quality assurance in broadcast style and content in Nigeria.

DOI: 10.5901/jesr.2013.v3n9p175