Digital Entrepreneurship Profiles and Quality of Life in University Students from Northern Peru

Abstract

In the present era, entrepreneurship is a critical competency for societal development that must be intertwined with the digital realm. The purpose of this research was to determine the digital entrepreneurship profiles of students and to identify the relationship between digital entrepreneurship and quality of life among university students in the year 2022. This study is framed within a quantitative approach of an applied type utilizing a nonexperimental, cross-sectional, and correlational design. A survey was administered to 384 individuals selected using simple random probabilistic sampling. The dendrogram from the cluster analysis enabled the identification of three profiles: cluster 1 consisted of university students in the early stages of development regarding skills and attitudes related to digital entrepreneurship; cluster 2 consisted of highly competent and committed entrepreneurial students in the field of digital entrepreneurship; and cluster 3 included entrepreneurial university students from the city of Trujillo whose profile was exceptionally competent and committed in the field of digital entrepreneurship. Additionally, a significant and positive relationship was identified between the dimensions of Digital Entrepreneurship and the Quality of Life variable. The study contributed to the characterization of digital entrepreneurship profiles, emphasizing the importance of promoting digital entrepreneurship in higher education.

Received: 5 January 2024 / Accepted: 6 April 2024 / Published: 5 May 2024