An Examination of Social Media Reportage and Its Impact Towards Promoting School Development in Nigeria: A Study of Success Adegor’s Viral Video

Majority  Oji; Paul  Bebenimibo

doi:10.36941/jesr-2021-0040

Authors

Majority Oji Department of Mass Communication, Delta State University, P.M.B. 1., Abraka, Delta State, Nigeria
Paul Bebenimibo Department of Mass Communication, Delta State University, P.M.B. 1., Abraka, Delta State, Nigeria

DOI:

https://doi.org/10.36941/jesr-2021-0040

Keywords:

Communication, Nigeria, Social Media, School Administration, Success Adegor

Abstract

The study investigates Stephanie Idolor’s short video clip on Miss Success Adegor’s school fees payment saga that went viral in social media. The study aims to establish whether discussions on social media have impact on society particularly in the area of school administration. The findings resonated with a high awareness of 78% creating grand means of between 1.556 to 1.784 on all measurable items on knowledge to activate practical experiences at 0.05 level of significant to show that a strong relationship exists between the Stephanie Idolor’s short video clip on Miss Success Adegor and the desire of teachers, parents, and school administrators to intervene in the administration of primary schools in Nigeria. The findings are further substantiated with 2.373 and 0.8499 coefficient scores for awareness and knowledge at positive levels to suggest that both variables have a positive association with the administration of primary schools in Nigeria.

Received: 2 January 2021 / Accepted: 21 February 2021 / Published: 5 March 2021